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Susan G. Komen for the Cure leaders today joined with New York Attorney General Eric T. Schneiderman to implement new charitable cause marketing standards that will give consumers better information and a clearer understanding of how their donations are supporting breast cancer research and community breast cancer programs.

"We were very pleased to work in partnership with the attorney general's office for the past year, and we applaud Attorney General Schneiderman's leadership in developing best practices to guide cause marketing programs across all breast cancer organizations," said Dorothy Jones, vice president of marketing for Komen.

Cause marketing programs involve fund-raising partnerships between charities and businesses that generate donations based on the purchase of a product or participation in a business partner's cause marketing program. Susan G. Komen partners annually with about 200 companies that help raise funds for Komen's research programs, large-scale community health programs, advocacy and global work.

Komen has long required its business partners to list details of their programs on labels at the point of sale or in descriptions of their programs, which can be found at www.komen.org.

Komen began working with Schneiderman's office in 2011 to develop the best practices announced today.

For more detail on the best practices, visit the New York Attorney General's website.

For more information about Komen's partnership programs, including the Five Questions Consumers Should Ask, please visit Komen's partner information page.


Last modified on Sunday, 19 May 2013
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