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In an effort to get back to a more meaningful sense of the “holiday spirit” after the over-hyped Black Friday (November 28) and Cyber Monday (December 1) spending binges that follow Thanksgiving, more than 10,000 organizations will give consumers more bang for their donated and charitable bucks on #GivingTuesday,December 2, 2014.

Among them is The Himalayan Stove Project, the US based nonprofit that distributes free, clean-burning cook stoves to the people of the High Himalayas to reduce deadly Household Air Pollution (HAP), which will offer a 24-hour donation-matching program on the “national day of giving back.”

In addition to doubling donations, the Himalayan Stove Project will also offer supporters a gift for a gift: a free, individually-numbered, limited First Edition Mount Everest Art Print (pictured left) for donations of $250 or more.

“#GivingTuesday offers consumers the chance to shift gears from the mad scramble for ‘the best deal’ and turn their attention to something meaningful,” says Himalayan Stove Project Founder and “Chief Cook” George Basch. “By matching donations dollar-for-dollar, we are making our supporters’ funds work even harder. A $250 donation, for instance, has double the impact on #GivingTuesday than on any other day: it will fund five clean cook stoves, which will dramatically improve the health of five families—and even save their lives—while also reducing greenhouse gases and decreasing deforestation due to more efficient use of wood.”

Household Air Pollution, caused by rudimentary cook stoves that emit smoke and fumes directly into homes and enclosed spaces, leads to 4.3 million premature deaths per year, which is more than malaria, HIV-Aids and tuberculosis combined. HAP in the Himalayas is also a major contributor to damaging ice-melt which drastically accelerates global warming.

The Himalayan Stove Project’s donation-matching program, sponsored by a group of generous supporters, will go live on, at midnight (12 a.m.) of December 2, 2014, and run until 11:59 p.m. on December 2, 2014. In addition to direct donations, the organization also offers US supporters the opportunity to make honorary and in memorium donations, in lieu of holiday gifts or to memorialize a friend or loved one.

The Himalayan Stove Project is a US-based, not-for-profit philanthropic project that has donated more than 3,000 cook stoves to the people of the High Himalayas since its foundation in 2010. It is working toward meeting the region’s estimated need for more than 1,000,000 clean stoves. Watch the full video synopsis of the effort here.
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