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Care2, the world’s largest community for good, announces the availability of its latest whitepaper, “The Ultimate Nonprofit Welcome Series Toolkit.”  This 16-page whitepaper is a guide to introducing new supporters to a nonprofit using a series of welcome emails.

Download the free whitepaper here:

“The first email a nonprofit sends to new supporters is by far the most important. At Care2, we’ve spent nearly two decades analyzing how a well-executed email welcome series cultivates an active email list with more opens, more actions, and fewer unsubscribes,” said Care2’s Vice President of Business Development, Eric Rardin. “Now, we are pleased to share what we’ve learned in the form of this essential whitepaper.”

The toolkit includes a tactical step-by-step guide on how to create your nonprofit email welcome series plus information including 101 phrases that are proven to work to solicit donations and inspire people to take immediate action.  Plus, Care2 nonprofit partners such as WWF and St. Jude Children’s Research Hospital share welcome email examples.

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