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Indi, the digital word of mouth engagement and monetization platform, has been selected by the Orange County (Calif.) United Way as the platform for hosting a social media challenge in support of its “Doing More” campaign. The challenge was launched at the organization’s recent annual Rally for Change event before going public and is ongoing.

The challenge was kicked off at the Rally with a video presentation, and attendees were invited to participate in real-time. The reception of the challenge was highly positive and generated excitement in the room as people began taking photos and posting on social media via the Indi platform.

When people post videos and photos to share on social media through Indi, the platform tracks all the follow-on social media engagement produced by these posts. That aggregated activity is represented in a “buzz” score as one basis for challenge prizes. In November, the first-place buzz winner will receive a basketball signed by NBA legend Earvin “Magic” Johnson.

“We were thrilled at the strong response to the challenge at our annual Rally. It was wonderful to see people spontaneously getting up, talking to each other, and taking photos and videos to share,” said Orange County United Way President and CEO Susan Parks. “We look forward to utilizing Indi as a new way to extend our presence in the community, enable people to share why and how they’re doing more through United Way, and generate additional support for the vital programs we provide.”

Indi enables organizations and brands to disintermediate social media engagement by creating direct relationships and connections. Benefits of this technology include extended reach, trackable performance data, improved ROI, ownership of user-generated content, and email addresses for ongoing communication. The platform can be embedded into websites and apps for complete integration into the engagement experience, ease of use and optimum utilization of user-generated content.

The Indi platform also empowers seamless, performance-based engagement between brands, celebrities, athletes, influencers, customers, employees, followers and fans with high-converting, authentic, shoppable content.

For more information on the Indi solution, visit

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