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Data Visualization Tools for Nonprofits

Data Visualization Tools for Nonprofits Clay Banks

THD, Inc. a social impact agency, today launched THD lens, new data visualization dashboards that raise the industry standard for how charitable organizations evaluate fundraising performance. It is now possible for non-profit decision makers to see the insights most critical to their goals with just a few clicks. These dashboards quickly demonstrate how an organization’s fundraising efforts are performing overlaid with contextual data such as COVID cases by state, S&P 500 performance, unemployment claims, and more. The ability to easily visualize revenue streams and compare and contrast performance of fundraising programs, channels, and audience segments to spot trends leads to faster, more responsive decision making and ultimately more successful campaigns

“The new dashboards developed by THD have been an incredible asset,” said Tracey Dhani, director of annual giving and donor relations for the MS Society of Canada. “Having quick answers could not have come at a better time. There really is magic in seeing the ongoing changes to the curve.”

As non-profits compete for fundraising dollars in increasingly difficult market conditions, successful next-generation revenue strategy will depend on the ability to be agile and responsive. The clean, streamlined data visualization provided by THD lens allows teams to easily track Key Performance Indicators (KPIs) such as: 

·      Audience segment trends for the fiscal year and last twelve months

·      Retention rate differences by lifecycle segments and channels

·      Full year projections

·      Budget vs. actual performance by month, channel, and campaign

With a distinct competitive advantage, THD’s client partners now have 24/7 access to their data and in a striking visual format to draw out actionable insights quickly. Through the use of automated Application Programming Interfaces (APIs), information from outside sources is brought together with organization data from their programs and channels including direct mail, email, digital, and events. The data is easily downloaded for presentations to socialize the insights and collaborate with team members.

“Our deep knowledge of the non-profit sector and donor behavior is the secret sauce behind our analytics,” explained Linda Williams, chief strategy officer at THD. “We understand the most informative and meaningful context to present otherwise one-dimensional data so that insights pop and non-profit leaders can make informed decisions.”

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