"Blackbaud has been engaged with supporting online giving for nonprofits for more than a decade now," said Steve MacLaughlin, Blackbaud's director of Internet solutions. "The Blackbaud Index of Online Giving is the next step in sharing trends and insights into what is happening in the nonprofit sector."
The Blackbaud Index of Online Giving released today reports that online revenue increased by 23 percent for the three months ending May 2010 as compared to the same period in 2009. Along with the launch of The Blackbaud Index of Online Giving today, Blackbaud released additional data and analysis that reports on organizations by size. The Index found that three-month online revenue for small organizations (prior 12 month total revenue of < $1 million) increased 13.1 percent in May, while revenue at medium organizations (prior 12 month total revenue of $1 - 10 million) increased 21.3 percent, and revenue at large organizations (prior 12 month total revenue of > $10 million) increased 28 percent.
Nick Allen, chief strategy officer of Donordigital, provided guest analysis of the Index in a report that accompanied the release. "The 23 percent increase in online fundraising revenue revealed by the first edition of the new Blackbaud Index of Online Giving, along with additional new data showing that retention of online-acquired donors is almost as good as for mail-acquired donors, provides some good news in a generally dismal fundraising time," said Allen.
According to Allen, the data shows that it is important for nonprofits to invest in building their online fundraising program because it can grow much faster than their mail/phone program, even in a poor economy. He commented that nonprofits' online programs acquire higher value donors, attract younger donors, and bring in acquisition gifts that are typically twice as high or more than mail gifts, with a higher lifetime value too.
The Blackbaud Index of Charitable Giving, which was launched last month, was also updated today and reports 6.2 percent growth in overall fundraising for the three months ending May 2010 as compared to the same period in 2009. The Index found that three-month overall revenue for small organizations (prior 12 month total revenue of < $1 million) increased 8.6 percent in May, while revenue at medium organizations (prior 12 month total revenue of $1 - 10 million) remained relatively flat with a -.7 percent decrease, and revenue at large organizations (prior 12 month total revenue > $10 million) increased 8.7 percent.
Visit www.blackbaud.com/blackbaudindex for further data on both indices, for monthly updates on the 15th, and to download the new Blackbaud Index of Online Giving report.
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations - including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation - use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom.