Estimated reading time: 3 minutes, 33 seconds

noah amsNonprofits today will invest in a CRM or a Customer Relationship Management platform with a goal of improving donor relationships. A good CRM platform employs many methods to help nonprofits attract donors. These tools can includes website management; integrations; and content management, making it easier for charities to engage benefactors. Noah AMS is no different. With the capability to execute events; organize registration; create donor websites while functionally on the cloud; users have many of the tools needed to manage the relationships with their benefactors.

In Use:
For one price, Noah AMS users receive access to all of the tools and services that it provides. One of the CRM’s biggest assets is that it sits on the cloud ensuring the charity will always have access to it whether they are in their office or working remote. Included is Noah is an “all-in-one” interface including both the customer relationship management and the content relationship management or CMS. Nonprofit organizations get access to platform integrations; responsive web design; and a number of modules that target memberships; events; fundraising; and education. When speaking with long time Noah AMS customer Chad Rummel; Executive Director at Society for Personality and Social Psychology (SPSP) appreciates the modules that come with Noah AMS. In Rummel’s opinion, the modules CRM platform provides are crucial to the success of SPSP. “If we didn’t use Noah we would not be capable of doing what we wanted to do,” he states. A big part of that reason is the price. When priced separately, these tools could easily cost close to $50,000 – a price point that many nonprofits can’t afford to spend, if they even have it to begin with.

Jon Danforth, CEO of JL Systems (the company that owns Noah AMS); explained that users can chose from different packages when purchasing the CRM. Charities can expect to pay an implementation fee which includes data conversions, styling, and training. Clients are also responsible to pay for user and storage fees- a standard procedure for your average CRM tool. Unlike their competition, Noah AMS does not charge for upgrades and there are never any annual fees.

Technology Used:
Noah CRM is exclusively housed on the cloud so users can access it whether they’re traveling, working from home or in the office. Statistics continue to show people are opting to use their phone for business related issues as opposed to laptops and desktops which is why it was important to Danforth that Noah was equipped with a responsive mobile design.

Ease of Use:
“The learning curve was nothing,” Rummel concluded. He went on to explain that the integration was seamless. Noah came to SPSP and did discovery while providing tutorials and resources for users.

Noah AMS is a CRM platform aimed at businesses and medium to large nonprofits. Included in the platform are tools enabling nonprofits to connect with their donors. Some functions of Noah AMS include a CMS; fundraising tools; and integration modules. For many nonprofits who don’t have the time to research different platforms having a CRM that meets all their needs essentially saves them time and expenses.


* Easy functionality and customer service.
* Many modules and integrations
* Free upgrades
* Noah’s mobile app integration can be used for trade shows and meetings. Nonprofits can brand the app with their logo raising awareness for their charity.


* Price depends on the needs of the charity.
* While small nonprofits are welcomed to use Noah AMS, it mainly targets medium to large organizations

My Opinion
JL Systems was founded in 1982 by Danforth’s father, Larry Danforth. From speaking to Jon Danworth, it appears that he is always trying to improve the company. From the list of advantages it’s easy to see why. While it may be expensive to pay for the software up front, nonprofits will benefit from not paying an annual fee while getting access to free upgrades as they become available. It’s invaluable that Noah AMS sends a customer representative to educate clients on how to use the software. While tutorials and webinars are significantly cheaper, nothing beats in-person training. I recommend organizations that are interested in a new CRM system to contact Noah AMS. Offering a free demo, a nonprofit has nothing to lose.
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Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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