Estimated reading time: 2 minutes, 18 seconds

Personify is a software suite that is compact with tools and products that enable nonprofits to manage their donors and grow their organization.  Through their various products, charities can connect with their donors and grow their reach. For This review will be focusing solely on Personify360- a robust constituent management software for nonprofits and charities.

In  Use:

With Personify360, charities can manage their constituents, drive revenue, and expand their reach.  With backend dashboards and reporting capabilities, nonprofits can track metrics that can help them with future campaigns.

Nonprofit organizations can take advantage of Personify360’s four key features.  Nonprofits can see their constituent information using the Constituent Relationship Management (CRM) tool; get strategic consulting services and support through eBusiness; browser-based client through PersonifyGO; and analyze statistics and map trends through their Analytics feature.

Ease of Use:

It does take some time to familiarize yourself with the software. It has been described by some users on Capterra as clunky and not so user-friendly. Other reviews have had no problem maneuvering around the platform. It may essentially come down to how techy savvy one is.

Technology Used:

Charities can roll their needs into one sophisticated platform. Need to get in touch with constituents? Need to analyze constituents’ wants and needs? Having trouble understanding how to manage your constituents effectively? Personify360 can get a nonprofit organization on the right track to solving issues that arise when managing a nonprofit.

Recap

According to Personify360, a nonprofit’s first focus should be on their constituents. With their products and solutions they hope to enable a charity by giving them access to technology that will help their organization thrive.

Advantages:

  • Free demo to see if the platform is right for your organization
  • All-in-one tool that lets your streamline your organization- you don’t have to constantly switch between software to manage donors, constituents, and run reports
  • Analytics capability to track metrics and statistics

Disadvantages:

  • Platform has been described as clunky and not user friendly

My Opinion:

I think nonprofits will like the fact that the software is all in one. It’s time consuming to have to constantly switch from one software to another. With Personify360 they can manage their constituents, track metrics, and get advice using the same software. Personify offers a free demo, so I would encourage any charity who is interested in growing their reach among their community to give the demo a try.  My only hesitation is that it’s been described as hard to use and clunky. It appears that it will take some time to get use to the software. A nonprofit has to make sure they have time set aside to learn the tool in order to get the most out of it.

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Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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