Estimated reading time: 2 minutes, 45 seconds

softwarereview-150SofTrek Online Marketing Suite (www.softrek.com) provides nonprofit organizations with innovative fundraising tools to build one on one relationship with donors. This online suite uses a central database that is integrated with the donor management system. This allows for real time integration, which increases efficiency and eliminates the need to sync offline and online databases.


In Use
The Online Marketing Suite has a variety of modules including the Donor Portal, Online Events, Personal Fundraising and Online Giving. This suite has a centralized donor database for all donor management activities. It has comprehensive online tools to help any size nonprofit organization build one on one relationships with donors. The Donor Portal allows the user to provide relevant and targeted information to their donors.

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The Online Event Management module has innovative tools to create and reuse event templates for all types of events and galas. Donors can easily register online, and the system also has social networking and viral marketing applications. The Personal Fundraising module helps increase donations by giving donors effective online tools to connect with their families, friends and social networks. The Online Giving module allows donors to easily and securely give donations which are instantly recorded into your database.

Technology employed
The Online Marketing Suite is web based and accessible from anywhere via the Internet. The information collected is integrated automatically into your donor management system. The profession staff at SofTrek can assist with any questions you may have about system requirements.

Ease of use, configuration, and deployment
The Online Marketing Suite is web based and easy to use. The technical staff will help configure and deploy the application so it extends the functionality of the user’s donor management system. There are numerous online resources and a support staff that will help you with all your needs.

Recap
This suite of online marketing tools allows the user to have all donor and fundraising management data in a centralized donor database. The information can then be accessed both offline and online which improves the accuracy of donor information. This is a robust system that has a multitude of online tools and capabilities. The Online Marketing Suite enhances a nonprofit organization’s donor management system to build stronger relationships and to make fundraising more efficient.


The pricing for the Online Marketing Suite varies and is a pay as you go system. You can select which modules are needed for your nonprofit organization. The applications are used on a monthly subscription basis.

Advantages
  • Flexible
  • User Friendly
  • Built in tools and features
  • Customizable
Disadvantages
  • Additional modules or services may boost the cost of the application.

My Opinion
SofTrek’s Online Marketing Suite is a robust comprehensive application that has an array of time saving tools. This suite of modules allows any size nonprofit organization to easily handle all aspects of fundraising and donor management. This system is amazing and so easy to use it has a ton of comprehensive online tools to make all aspects of fundraising and donor management seem effortless. This application will enhance any size of non profit organization’s donor management system. I highly recommend this suite of online marketing tools.

According to SofTrek, "The mission of SofTrek Corporation is to provide donor management software, fundraising capabilities, managed hosting services, and technology solutions to nonprofit organizations."

Learn more about Softrek...
Last modified on Sunday, 19 May 2013
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