Some organizations have set up entire online fundraisers by creating eBay-style auctions, for example, and saved the overhead costs of creating an entire in-person event. Email newsletters have replaced or supplemented direct-marketing efforts utilizing traditional methods. One of the simplest ways to harness this technology for your organization’s benefit is through online shopping malls that donate a portion of their proceeds back to your organization.
These sites have agreements set up with all kinds of retailers so that when someone purchases an item through their site, a certain percentage of the cost (anywhere from 0.5% to 30%) is donated. Some of the prominent sites for this type of fundraising include:
If your organization is interested in using an online shopping mall to raise funds, there are a few things to take into consideration:
- How many organizations are supported by this site. (This doesn't have to be a detriment, but it's still worth considering.)
- Is the site's (and its sponsors') mission compatible with your organization's?
- Are your donors expected to register with the site? If so, is their contact information sold or used in a way that might displease them?