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know your audience in order to determine if live streaming is right for your nonprofit. The people you want to engage through a live stream have to be savvy enough to access your video feed so that they aren’t overwhelmed or frustrated by the experience. Beyond this point, your decision should come down to value—both to the viewer and to your organization.

If your organization is exploring adding a livestream to your next event there are a few things that you should consider. First, is your event the type of event that makes for a good livestream. 

The purpose of the livestream is to generate enthusiasm and excitement from those who are unable to attend in person. The event you are live streaming has to be visually interesting enough to keep your online viewer engaged. The most successful live streams are based on events that have an element of excitement to them. Is your event a fashion show? Will there be cute animals?--you can never go wrong livestreaming cute animals.  Also, if your event includes a celebrity guest that you know people who were unable to attend in person would love to see, 

After determining if your event is right for a livestream, it’s time to consider if your intended audience is right for a livestream. If your audience is comfortable using Twitch, YouTube or social media, if you chose to livestream via Facebook than live streaming is a good idea. If your audience is not comfortable with those platforms it doesn’t mean that you can’t do a livestream it just means that you may not get a huge return from the event. 

Next, it’s time to plan your livestream events content. Think of your live stream as the modern equivalent to a charity telethon-except instead of broadcasting on TV your using the internet. A telethon doesn’t consist of a single still shot of the action and neither should your livestream. 

Create a content script. If your are doing a fashion show consider doing interviews with the models or designers (or stores that donated the fashion). Have a host roving the audience,anything to spice up the broadcast. Remember you want to keep the excitement going. 

Many livestream apps allow your organization to collect donations directly from the livestream platform, so make sure your call to action is clear. 

Last modified on Monday, 25 November 2019
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