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Does Your Nonprofit

Does your organization’s website include a privacy policy? If not, it is something you may want to seriously consider. Generally speaking, this policy will outline for visitors just what you do with the information collected while they are visiting your site. Studies are showing that more and more Internet users are concerned about just what becomes of their personal information online, and many will leave a website if they don’t feel that their information is protected in some way. You can avoid losing these potential visitors by clearly stating your organization’s policy.

The first step in creating your policy is to know exactly what information is being collected. In many cases, your site automatically logs things such as the visitor’s IP address, but other information may be gathered, as well. In addition to what is being collected, you should be aware of who has access to it and what they plan to do with that information. For example, some organizations choose to sell their visitors’ information in order to raise extra money. This practice is often frowned on by visitors and can be a major turn-off.

To avoid issues, create a user-friendly privacy policy that states, in easy-to-understand terms, what will become of the information collected. Skip the legal jargon and write it to be clear and concise, while still being thorough. Tell your visitors what information is being collected and what you will do with it. If you create email lists for marketing purposes, for example, you will want to let your visitors know and should consider giving them the chance to “opt out.” This keeps you from sending marketing emails to someone who may view them as spam and get your website blacklisted.

Finally, make sure that your privacy policy is easy to find. If it’s buried too deeply, then readers may suspect you’re trying to hide something in the “fine print.” Most nonprofits have a policy of transparency, and this is no time to ignore that!

The best way to construct a privacy policy is to have it drafted by an attorney (although you may want to rework it a bit to be more user friendly). If this isn’t a possibility, there are sites like that of the Direct Marketing Association, which offers a Privacy Policy Generator.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.