Estimated reading time: 1 minute, 31 seconds

Facebook is the dominant social media platform. Nonprofits flocked to the site because of its ease of use and the fact that “everyone is on it. However, Facebook’s relentless tweaking of its algorithms and its profit driven approach makes it is a challenge for anyone, let alone nonprofits to be seen on the platform. Sure, you can “boost” your posts,  but unless you have a larger advertising budget a $5 boost won’t broaden your reach by that much. 

Plus, there is always a question of whether any engagement you recieve from a boosted post is really good engagement or is it bot driven.

With Instagram’s acquisition by Facebook many of the same problems from Facebook, such as pay for play, and questionable engagement has  nonprofits searching for other alternatives. 

Twitter with its 126 million daily users is less than Facebook’s 1 billion, but that is still a large audience. And, Twitter’s quick pace means that you can post more frequently without overwhelming people’s feeds. The more fast paced nature of Twitter, does mean that you would have to stay on top of your mentions and make sure to respond to any direct tweets quickly. 

Retweets are the way to grow your audience of Twitter, so you have to give your followers useful, informative content that they want to share. 

LinkedIn, which bills itself as the “world’s largest professional network” probably isn’t your first thought when you think of a social media platform for your organization, but actually LinkedIn can be a good place for your organization to establish a presence--beyond as a hiring tool.

Build your LinkedIn profile and post content that will appeal to both donors, volunteers and potential employees. Items post on LinkedIn just seems to have an innate credibility. 

Last modified on Sunday, 15 September 2019
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