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Estimated reading time: 3 minutes, 50 seconds

Viral Video Can Be Customized for Nonprofits' Free Use

Providing non-profits with an innovative and free marketing tool, a short film directed by award-winning filmmaker Tiffany Shlain (Connected) and featuring music by Moby can now be customized to showcase any organization's latest campaign or call to action.


The four-minute film, A Declaration of Interdependence, has been viewed by more than 80,000 people since it premiered on YouTube's homepage in September. It has also been translated into 65 languages using dotSUB technology. Featuring an exhilarating montage of videos submitted by people from around the world and graphics made through a Talenthouse design competition, the film offers an inspiring call for global collaboration in order to make the world a better place. With its universal message, the film is an ideal tool for any organization working for social change.

Non-profits can create customized video to use for online marketing or screenings at events-simply by submitting their logo, website, and call to action, such as signing a petition, fundraising, or volunteer recruitment. To launch the initiative, a diverse group of organizations have already customized their own videos, including Jane Goodall's Roots & Shoots, American Jewish World Service, and Hope Phones.

"We believe in the power of film to create social change and we see this film as a unique, free tool to help organizations bring their message to a wider audience," said Shlain, who is also the founder of The Webby Awards and one of Newsweek's ‘Women Shaping the 21st Century.' "We hope organizations that share our vision will use this film to inspire people to join together to build a better world."

A Declaration of Interdependence is the first film in new series of shorts directed by Shlain called Let It Ripple: Mobile Films For Global Change supported by the Bezos Family Foundation. The series coincides with the release of her acclaimed Sundance feature documentary film, Connected, which The New York Times hailed as a "cinematic clickstream" that examines "everything from the Big Bang to Twitter."

Organizations that would like to create a customized video can visit www.letitripple.org for more information. They can also email their 80 character call to action, organizational logo (with a transparent or black background) and URL to This email address is being protected from spambots. You need JavaScript enabled to view it..


ABOUT THE MOXIE INSTITUTE: The Moxie Institute is known for their groundbreaking work combining their films + new technologies + conversational tools + live events to engage people in new ways.

ABOUT THE BEZOS FAMLY FOUNDATION: The Bezos Family Foundation supports rigorous, inspired learning environments for young people, from birth through high school, to put their education into action. Through investments in research, public awareness and programs, the foundation works to elevate the field of education and improve life outcomes of all children. www.bezosfamilyfoundation.org

ABOUT dotSUB: "Any Video Any Language" - brings simple tools that create profound change by connecting people of all cultures.dotSUB powers other massive video captioning and translation crowd-sourcing projects such as the legendary TED conferences that use dotSUB's platform to enable 6,000 volunteers all over the world to complete 21,000+ translations of 995 of their high-quality video Talks into many of 89 languages through their Open Translation Project. dotSUB.com "100 Translations Interdependence Challenge" will accept translations by any qualified volunteer of the English captions now available for "A Declaration of Interdependence" at www.dotSUB/interdependence. Linguistic quality will be controlled by those who apply, volunteer and project manage the process to 100 languages, maybe more.


ABOUT TALENTHOUSE: Talenthouse, based in Palo Alto with offices in Los Angeles and London, is the leading platform for creative collaboration, providing life-changing opportunities for the creative community. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent many acclaimed industry icons and global brands partner with Talenthouse by hosting projects and initiatives known as ‘Creative Invites'. Artists and brands choose Talenthouse to engage with their audience in a targeted, relevant and credible context. For more information, visit www.talenthouse.com
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