"This latest release of Blackbaud CRM has incorporated significant user feedback in the design of new features to deliver enhancements that help nonprofits save time and more efficiently manage their constituent relationships, so they can spend more time on their missions," said Eric de Jager, Blackbaud's vice president of product management.
Blackbaud CRM brings together industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience across an organization. Built to handle the unique needs of cause and cure, healthcare and other large direct response marketing organizations, higher education institutions and international NGOs, Blackbaud CRM works with nonprofits' unique processes to allow easier access to data and to offer a complete view of constituent and alumni activity.
Blackbaud CRM now features:
- A simplified user experience - users can now more easily access key functions via mobile devices and the web, enjoying a redesigned user interface, key feature enhancements and new role-centers and dashboards tailored to individuals' use.
- Enhanced membership features - setup and processing has been simplified through the use of a setup wizard, supporting a variety of membership models, including alumni and other dues- and contribution-based memberships, allowing flexibility for monthly, annual and lifetime programs.
- Data processing improvements - enhanced duplicate management and data entry tools with more configuration options, allowing users to effectively manage high-volume direct marketing and integration from multiple data sources.
- Powerful multi-channel marketing - new features designed to execute and analyze multi-channel appeals more effectively, enhanced search engine optimization options and content management system (CMS) improvements to enable efficient and agile web design.
