The Division today launched the free "Charity Lookup" application for the iPhone, iPad, and iPod Touch. Built without using taxpayer money, the app is designed to help users make better-informed decisions before they donate to charities. The app is updated weekly, with information from the Division's database on the financial records of 26,000 charities and nonprofits registered to solicit in New Jersey.
"Savvy consumers do their research before they make a purchase or an investment - and they should do the same before giving to a charity," Attorney General Jeffrey S. Chiesa said. "When you look at the numbers you'll learn some so-called charities dedicate only 10 or 20 cents of each donated dollar to actual charitable programs, and give the rest to fundraisers. Other organizations spend virtually every penny on worthwhile charitable projects. With this app we've made it easier than ever to know where your money will go, before you donate."
Type in the full or partial name of a nonprofit, such as by typing the words "New Jersey" to find the New Jersey Hall of Fame, then click on the organization's name to find a breakdown of its revenues and expenses, drawn from the organization's most recent fiscal year report. The app shows the New Jersey Hall of Fame spent a total of $412,000 during its most recent reported fiscal year, 99.8 percent of which went toward actual programs to support its mission, less than 1 percent of which went toward management costs, and none of which was spent on fundraising.
"While the Supreme Court has ruled that states can't force charities to spend more money on charitable causes than on fundraising or management costs, we owe it to consumers to bring transparency to the ways charities use the donations they receive," Eric T. Kanefsky, Acting Director of the New Jersey Division of Consumer Affairs, said. "This app, like our Charities Registration Hotline, provides an important service. It will help shine a spotlight on the state's most un-charitable charities, and bring well-deserved recognition to the organizations that put donated dollars to valuable use."
Director Kanefsky noted that the Better Business Bureau's Standards for Charity Accountability state a charity should dedicate at least 65 percent of its expenses toward program activities, and no more than 35 percent toward fundraising. When consumers consider donating to a charity, they should compare that guideline with the charity's actual expenses.
The Charity Lookup app currently is available only for Apple mobile devices, but will eventually be made available for users of the Android and other devices. It can be downloaded directly at http://itunes.apple.com/us/
The Charity Lookup app is the product of a partnership between the State of New Jersey and the New Jersey Information Division of NICUSA, Inc., the official eGovernment partner of the State of New Jersey. The New Jersey Information Division of NICUSA, Inc. helps New Jersey government entities Web-enable their information services.
