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Disaster Relief Donors Give Online First
The Blackbaud Index today reported that overall charitable giving to nonprofits increased 1.5% and online giving increased 12.6% for the three months ending April 2015 as compared to the same period in 2014.
An important finding in the April 2015 data was the impact of the Nepal Earthquake on giving. On April 25, a 7.8 magnitude earthquake struck Nepal and killed more than 8,000 people while injuring another 19,000. Online giving continues to be the first-response channel of choice for donors following a disaster and it tends to spike within three to four days of the event, and this was true for the Nepal Earthquake.
As reported in the 2014 Charitable Giving Report, overall giving grew 2.1% while online giving grew 8.9% for the full year 2014 compared to the full year 2013. Learn more about charitable giving trends in 2014 and gain additional insight from nonprofit industry experts by downloading the report at www.blackbaud.com/charitablegiving.
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