Estimated reading time: 1 minute, 15 seconds

Don't Make the Same Mistake

Have you ever heard of Chirpify?  I hadn't...

I read a story about this company that provides a commerce and fundraising platform for Twitter so I tried contacting them to get a press release or something about them and received this response, "Kurt, We have PR covered. Thanks and best of luck." To say that I was surprised by this response is an understatement.

I understand that the distribution of information is changing and that since they are a Twitter platform that they, "have PR covered" using their various social media platforms or possibly an agency, but what I didn't understand was why a small startup would not want to receive all of the free coverage they could get.

As a nonprofit executive you should not make the same mistake. Take every opportunity to promote your cause or the good work you are doing through any channel that is presented. These days it is vital to have a presence on most social media platforms to push your message out, we are on Facebook, Twitter and LinkedIn and are evaluating Google+ and a few other platforms, but media distribution is still your best bet when it comes to getting a message out to a large audience. Someone might stumble upon one of your social pages and become a supporter and it might go viral, but get mentioned on the TV, in a newspaper, on media website or email newsletter and you are reaching far more potential donors than most nonprofits social media efforts do.

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Kurt Martin

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

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