Management Features

Management Features (334)

5 Fundraising Ideas to Plan for 2021

With 2020 coming to an end, planning for 2021 is now in the heads of many nonprofit leaders. But the uncertainty facing many industries might make fundraising seem impossible right now. However, with the right planning and mindset in place, you can turn the fortunes and make the best out of the coming year, despite the challenges that can spill over from this year. It all starts with planning a perfect fundraising event that will leave an unforgettable experience in the minds of the participants. Here are some fundraising event ideas that can help you plan for 2021.


Data-driven Direct Mail for Nonprofits

Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Business hasn't been proceeding 'as usual,' particularly for nonprofit organizations. It’s been a struggle to find the right balance within a marketing mix, especially when budgets are shrinking. Nonprofits that are having success are those creating personalized connections with the communities they serve and the donors they rely on. Leveraging data for creative and effective engagement is the key to their success.


Plan your 2021 Campaigns

This year has not been easy. The effects of the coronavirus pandemic have left almost every business struggling with little profits and with bills to pay. This has forced many organizations to enforce payroll cuts due to losses in revenue. Others have suspended operations, while some have closed completely as the virus continues to bite. As we head towards 2021, here are some things you should consider as you plan for a new year:


How (and why) to pursue nonprofit digital transformation – even in a crisis

I recently had the pleasure of asking two very different nonprofit organizations about ERP implementation projects they’ve completed since the pandemic. Farah Abbas, Director of Technology and Information Management at Oxfam, an international organization working to end the injustice of poverty; and Jennifer Noronha, Director of Strategic Initiatives at Canada’s Nuclear Waste Management Organization (NWMO).


Plan Your Year-End Appeal with These Things in Mind

As a nonprofit leader, fall is always a busy time, especially if you intend to do a year-end appeal. While you can still plan how to get the most out of the year-end appeals in summer, early planning is always the key as it keeps you ahead of the pack. Fundraising can be done at any other time, but many nonprofits rely on the end-year appeal for most of their revenues. Here are some of the things you need to keep in mind while planning your year-end appeals:


Avoid These Issues that Defeat Your Nonprofit Efforts

Nonprofit organizations spend millions of dollars in marketing their activities and registering participants of various causes. For many years, events have served as the main way for nonprofits to drive their fundraising objectives, engage donors and spread awareness to potential and existing donors. Although most registrations have succeeded in the past, the truth is that a lot can go wrong during the process, and you cannot see it coming. Without understanding every possible problem, there is a possibility that you can create a negative experience for the attendees of your event. Furthermore, your costs can go higher than anticipated.


What Nonprofits Can Do To Stay Afloat & How Tech-Driven Processes Can Help Them Thrive in 2021

Like many sectors since the onset of the novel Coronavirus, nonprofits are dealing with significant uncertainty. The timing couldn't be worse. As their goods and services are in historically high demand, nonprofits are operating with diminished funding, distributed staff, and daunting fundraising challenges.


How Revenue Ops Helped, SaaS Company, RiskIQ Grow Its Customer Base by 250%

Today’s diverse cyber threats, from ransomware, phishing and malware to rogue mobile apps place an enormous burden on information security organizations. We built RiskIQ, to provide comprehensive discovery, intelligence, and mitigation of threats associated with an organization’s digital presence, help businesses leverage the technologies and tools necessary to analyze cyber-attacks, assess risk, and take action against those digital threats.


Is Your Nonprofit Following Any of These Practices?

As a nonprofit leader, you are obviously looking for creative ways to withstand competition in the ever-changing environment. Regardless of the size of your organization, you must, by all means, make use of resources at your disposal to increase the amount of funds you receive from donors. If you are looking for this, here are marketing ideas from successful nonprofits that can help your cause.


Nonprofits Market More Effectively With These Methods

Marketing a nonprofit is one of the hardest things. It requires not only zeal and commitment but advanced and brand awareness as well. This type of marketing allows you to communicate the value of your mission and enables your nonprofit to reach supporters. With the ever-changing marketing landscape, it is upon the marketers to stay on top of things and ensure that donors are always on top regardless of the shift. Despite the changes and complicated nature of marketing in the nonprofit sector, there are some best practices that can be used to amplify the message and reach your donors.


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