Management Features

Management Features (288)

Don’t Let Cyber Hygiene Become an Afterthought

The beginning of a new year (and new decade) is a time for us all to evaluate our habits, whether good or bad, especially in the workplace. As we leave behind the holiday season and approach tax season, we can’t let good cyber hygiene become an afterthought. Cybercriminals know most organizations cannot afford disruption during the year’s peak donating season, and their targeting of organizations at this time is a deliberate ploy to extort as much as they can.

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Social Media is Driving Nonprofit Giving

Digital marketing is a fantastic way for many industries, and nonprofits to expand into this sphere. However, many charities have failed to make use of this method of marketing as many of them still rely on offline-based marketing methods such as the use of flyers and marketing emails. Although it is undeniable that these offline tactics are essential in maintaining a balanced marketing plan, organizations that are rigid in adopting modern methods of marketing such as social media are missing out on opportunities of increased reach and donations that they could have obtained from social media users. This is however changing fast.

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More Nonprofits Are Considering Cryptocurrency as Part of Their Strategies

Since cryptocurrency came into existence, many industries have entered the race as either investors, users or have accepted it as a form of payment by their customers. Owing to the reception of cryptocurrency as a method of payment by many industries and individuals, more nonprofits are now exploring the possibility of using this method in their strategies. UNICEF is one of the nonprofits that can now receive, keep and disburse digital currency through its UNICEF Cryptocurrency Fund which was launched a few months ago. With a vast knowledge in blockchain, UNICEF will also adopt other cryptocurrencies such as Bitcoin and Ether in funding its activities to benefit children and young people.

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Industry Trends for Nonprofits

This is a time of great potential for not-for-profit organizations to address management and competitive challenges and take advantage of opportunities afforded by new technologies and practices to effect substantial operational change. Innovation is beginning to impact the sector and will continue to do so over the course of this year and beyond — and leading organizations are harnessing its potential to their advantage.

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Watch These Trends And Discover How They Can Help Your Nonprofit Do Better In 2020

For over a decade now, fundraising trends have advanced swiftly. Most of the changes that occurred can be linked to the advancement of technology and the impact the internet is having on individuals. However, some of the changes are directly associated with changes in cultural and societal norms. Nonprofits have not been left behind. Large nonprofits are now using technological solutions to reach donors through various platforms.

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Step Outside for Fresh Perspective

Your drive and passion launched your nonprofit; however it takes business savvy to keep things operating efficiently and sustainably. A nonprofit recently asked us to take a look at their fundraising efforts. It turns out their two biggest campaigns each year, demanding significant up-front costs and time, were not reaching top donors. Digging into their systems and data revealed some costly operations issues too.

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Don't Shy Away From Technology to Boost Your Nonprofit Donations

As technology continues gaining momentum in various industries, automation of tasks is one of the areas that has attracted attention of many business leaders. For your nonprofits, automation of tasks that were initially done manually will allow your organization to spend more of its time on fundraising and other causes. With technology, time and resources that you could have spent maintaining your nonprofit can be used to grow the organization. Lack of proper ways of reducing spending can affect growth of an organization, and these costs can be detrimental to the mission of your nonprofit as donors are now focused on transparency. Here are a few tips on how you can use technology to boost your nonprofit.

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Four Steps for Measurable, Actionable Nonprofit Engagement Planning

The 2018 Membership Marketing Benchmarking Report from Marketing General Incorporate (MGI) noted that the average member retention rate for associations is 84%. Looking at the same statistic for new members, the number falls to 70% and for associations with more than 5,000 members, the new member retention rate drops to 60%. In compiling these numbers, the most commonly cited reason for non-renewal was “lack of engagement with the organization.” Losing members not only negatively impacts dues revenues, but can also have an adverse impact on the volume of donor contributions.

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Nonprofit Card Processing Discounts Can Mean Big Savings for Giving Tuesday

With school back in session, businesses and nonprofits are already preparing for a fourth- quarter surge. ‘Tis the season for consumer spending...and giving! As the holidays approach, nonprofits should be looking for ways to capitalize their earnings.  According to Nonprofit Source, 30% of annual giving happens during the holiday stretch, and fundraisers, auctions, and donations made in people’s names as gifts are a crucial foundation for nonprofit success. One of the biggest giving days is Giving Tuesday, which this year falls on December 3, 2019, where millions of people inspired through social media and collaboration give to charities across the globe. Giving Tuesday 2018 brought in over $400 million for charities globally. 

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Tips for Successful Cold Calling in the Age of Robocalls

Robocalls diminish people’s trust in phone calls. As a result, phones are an increasingly unreliable way for businesses to communicate with their customers. According to Clutch, 67% of people say they are unlikely to pick up a phone call from a number they do not recognize. Many legitimate businesses are negatively impacted by this pervasive distrust of phone calls. For example, nonprofits are especially challenged because they use cold calls to raise both money and awareness for their causes.

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