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geolocation-mobile-phoneMobile technology relies on the global positioning system to pinpoint your location. If you have your phone with you, you can get instant directions if you are lost, have first responders find you in an emergency and there is even an app that lets you note the precise location of your car. So, can the power of location based technology help non-profits in their fundraising efforts? 

Yes, it can. One way is to use an event app with location-based technology. An event app, such as Cvent, is an excellent way to market and promote your cause. Mobile event apps let you give your donors rich content and context about your upcoming event. All this can help you increase your attendance and donation. 

Event apps are great because accessing the event details is not reliant on a WiFi connection. The event details are accessible to users through the app itself. Your organization could have a custom event app created for your event, like the custom app that created for the DineOut event, which let supporters quickly find nearby participating restaurants. 

If a custom-made event app isn’t in your organizations budget, a more affordable option is to create your event on popular location-based apps, such as Foursquare, Gowalla, or Google Places. When using location-based apps, make sure to set up an event profile and include the venue with all the pertinent location and contact information. You can even add your organization’s Twitter handle and consider creating a special #hash tag for your event. 

Don’t forget Facebook, you create an event on Facebook and enable your attendees to check into the event. When an attendee checks-in via Facebook, it appears in their news feed. This increases your reach as their friends and family can get information about your upcoming event.  

Your organization can also use Check-in for Good, a mobile, location-based transactional platform, it lets you turn any venue, business or event into a donation hotspot. Users download the app and can find donation “hotspots.” Every check-in generates a micro-donation for a non-profit organization. 

Foursquare is a great tool to coordinate volunteers. Using foursquare the volunteers can check in to their posts, giving event organizers a great way to see if everyone is where they need to be.

In addition to coordinating volunteers, check-ins offer a way to keep the enthusiasm of your event going, well past the registration. Foursquare works because it turns small, everyday things into reward-worthy tasks. It is known as gamification of giving, and it involves using a system of rewards and recognition to keep people engaged. Gamification turn something as routine as buying coffee into an accomplishment.
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