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Consider these 6 Marketing Ideas for Your Nonprofit This Year Featured

Consider these 6 Marketing Ideas for Your Nonprofit This Year AbsolutVision

Nonprofit marketing is a complicated task. Marketers in this industry don’t have it easy as many would think. It requires clear communication of mission and value, raising brand awareness and attracting supporters for a given cause. Furthermore, the marketing trends that change quickly mean that you must stay on top of how you need to engage your donors. Like the for-profit marketers, those doing marketing for charities must regularly revisit their marketing plan and figure out what the future might look like. However, you must expect setbacks and surprises as we all did in 2020, thanks to the coronavirus pandemic. Here are some six marketing ideas for your nonprofit that will improve your digital marketing strategy this year and in the future:

  • Improve your website

A website is a sign in the modern era that shows the seriousness of your organization. When I say have a website, I mean a friendly-looking and interactive website where people can check the services your offer and other things. The crucial questions you need to answer are: Can my organization be found via a Google search? How fast and how responsive is your website? How easy is it to navigate through the content of your website? Is your website up to date? If the answer to any of these questions is no, then you need to upgrade your website. You can achieve this by engaging qualified persons or doing it yourself through website builders.

  • Improve your social media pages

Social media has become a critical tool for organizations today. Just like how vital it is to have a website, having an active social media presence provides excellent alternatives to connect with your potential donors and share crucial information.

This year, ensure that you have strong, consistent social media pages that you can use to reach your target segment. If you are not sure of which platforms to join, poll different stakeholders on their preferred social media such as Twitter, Facebook, YouTube or Instagram or any other.

  • Make use of visual storytelling

While content marketing strategies such as blogs continue to attract many nonprofits, more and more charities are beginning to see the power of visual storytelling in marketing. This method has undoubtedly become one of the most preferred marketing approaches. A study by HubSpot indicated that the brain processes visuals 60,000 times than text. Therefore, people tend to prefer visually appealing stories to blog content. As we move on, try incorporating photos, videos or infographics into your marketing, and you will see some improvement.

  • Automate tasks to save time

While you can do some things manually, some are better when automated. Email marketing is one thing that will benefit a lot from automation. It has the best ROI if used for outreach on the existing clients. Doing so will not only save you time but will also reduce cost and help you reach your donors without failing. Automation ensures that those who sign up for your charity’s email newsletter receive certain communications.

  • Be mobile-responsive

Almost everything in the world today is accessed through smartphones. As such, there are higher chances that your supporters will access your website or your social media pages with their mobile phones. Similarly, they are most likely to read text messages and emails on their phones than on PCs. Therefore, you should spend time designing emails, websites and text messages that are mobile-friendly and responsive. These are those that adapt to the size of screens and look the same regardless of the device used.

  • Use branded donation pages

Branding is critical for nonprofits, just as it is for other organizations. This is also the case when it comes to donation pages. According to the Network for Good Digital Giving, nonprofits with properly branded donation pages collect about $15,000 more than those with generic donation pages. This shows how branding is a game-changer. For your causes, create custom donation forms that are specifically branded to your campaigns. This will create a seamless experience for the donors and sustain their drive to give.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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