Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

Plan Your Year-End Appeal with These Things in Mind

As a nonprofit leader, fall is always a busy time, especially if you intend to do a year-end appeal. While you can still plan how to get the most out of the year-end appeals in summer, early planning is always the key as it keeps you ahead of the pack. Fundraising can be done at any other time, but many nonprofits rely on the end-year appeal for most of their revenues. Here are some of the things you need to keep in mind while planning your year-end appeals:

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Avoid These Issues that Defeat Your Nonprofit Efforts

Nonprofit organizations spend millions of dollars in marketing their activities and registering participants of various causes. For many years, events have served as the main way for nonprofits to drive their fundraising objectives, engage donors and spread awareness to potential and existing donors. Although most registrations have succeeded in the past, the truth is that a lot can go wrong during the process, and you cannot see it coming. Without understanding every possible problem, there is a possibility that you can create a negative experience for the attendees of your event. Furthermore, your costs can go higher than anticipated.

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Is Your Nonprofit Following Any of These Practices?

As a nonprofit leader, you are obviously looking for creative ways to withstand competition in the ever-changing environment. Regardless of the size of your organization, you must, by all means, make use of resources at your disposal to increase the amount of funds you receive from donors. If you are looking for this, here are marketing ideas from successful nonprofits that can help your cause.

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