Auctions have long been a crucial, and lucrative, element of nonprofit fundraising campaigns, and their popularity has grown in recent years. According to the National Auctioneers Association, more than $16.2 billion was raised in charity auctions in 2007. While the raw dollar figures suggest that auctions are lucrative, dollar returns are not the only indicators of an auction's success. And according to the leaders of two major online auction companies that cater specifically to nonprofits, if your organization is only conducting offline, "event" auctions, and not utilizing online auction resources, it's likely you're passing up many opportunities. Read more...

Today's challenging economic times mean a lot of nonprofits are looking for new ways to raise money. Many organizations realize the Internet presents a huge opportunity, but most have achieved limited success. If your organization, like many others, has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. A good first step, however, is debunking some myths about online fundraising that might stand in the way of your success. Read more...