"We simply thanked donors for their outright gifts and offered to help them put together their estate plans with a free Will Kit," said Renee Durnin, CFRE at Gabriel Group. "The response was a vast improvement over any estate planning promotion we'd done in the past -- we went from 100-200 responses to 400-500 responses. That's a 250%-400% increase in response."

To get the full story check out Renee's blog post, Saying "Thank You": A New Year's Resolution that Gives Back on Gabriel Group's Planned Giving Blog.

Gabriel Group is a premier provider of broad base fundraising services to organizations across the country. We work with universities, hospitals, social service agencies, cultural institutions, fraternal organizations and religious entities to significantly increase revenue from their existing donor-base.