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BiddingForGood Reports Top Performers in 2010

BiddingForGood, the leading cause-related e-commerce platform connecting consumers and marketers to thousands of nonprofit auctions is proud to be involved in another successful year of charitable e-commerce raising almost $30million for fundraisers.  BiddingForGood's charitable e-commerce platform helps fundraisers uniquely tap into household discretionary spending budgets while offering tangible and measureable marketing benefits to participating business marketers.

Key Highlights; In 2010, the BiddingForGood celebrated crossing over the milestone of $100 million in funds raised to support non-profits and schools across the U.S. BiddingForGood hosted 3,444 auctions in 2010 with gross merchandise sales of $33.8 million. There were 362,746 items that were up for auction with the average being sold for $123 with 4.5 bids per item. The average auction received 359 bids with BiddingForGood's bidder community generating 109 of these bids per auction. In total BiddingForGood had 4.9 million visitors and the average visitor generated 13 page views per visit. Lastly, the company deployed its unique Item Acquisition Manager to facilitate the way volunteer groups organize themselves to secure items.

 

The top ten item categories (by dollars raised) in 2010 auctions:

 

1.      Travel

2.      Unique Experiences & Products

3.      Antiques, Collectibles & Art

4.      Tickets - Entertainment

5.      Tickets - Sports

6.      Home, Garden & Auto

7.      Food, Wine & Gourmet Items

8.      Restaurants

9.      Services

10.   Health & Fitness

The company weblogs also show that clients have raised an additional $61 million in reported sponsorship revenue, almost $500,000 in cash donations, and just under $250,000 in ticket sales from the company's commerce fundraising platform. "Online is where the world is going," said Jennifer Nelson of Cancer Community Center South Portland, Maine. "We have gotten more bids, raised more money and delivered more value to our item donors by using BiddingForGood".

 

The 2010 Top Performing Cause Groups were:

1.      Education K-12: 28.5% percent of volume of auctions and 42.1% of dollars raised
2. Human Services: 19.2% of volume of auctions and 9.9% of dollar raised
3. Arts, Culture, & Humanities: 11% of volume of auctions and 8.9% of dollars raised
4. Health Care: 9.5% of volume of auctions and 7.6 of dollars raised
5. Community Improvement: 7.1% of volume of auctions and 3.7% of dollars raised
6. Remaining Cause Groups: 24.8% of volume of auctions and 27.9% of dollars raised

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Other highlights:

The BiddingForGood Platform Features New Enhancements: The platform has three core elements; 1) Tools- a recently deployed set of tools for non-profits to get items and easy-to-use tools to build and promote a live auction website, 2) Bidders- a community of 200,000+ cause-minded bidders to drive incremental bidding, and 3) Items- over 50 participating merchants contributing instant items.

A Hard to Beat Trend line: It took BiddingForGood 45 months to run its first 1,000 auction events, 14 months to run the next 1,000 auctions now tracking to over 1,000 auction events in the next 90 days. In September the company booked just shy of 400 auction events.

Proprietary Algorithms: In conjunction with a professor at Harvard Business School the company has developed 120 proprietary algorithms to send Intelligent Bid Alerts that vary competitive vs. charitable messaging based on auction characteristics to optimize bid engagement, as well as predict auction outcomes.

Award Winning Customer Service: BiddingForGood's customer service team assigns each account its own auction expert. This team, which has helped run over 10,000 auctions, regularly receives a customer satisfaction score of 4.5 out of 5.0. This experience leads to more knowledge because they have advised on more auction events than any other provider.

A 4:1 ROI for Schools and Causes: The Company delivers the typical non-profit $4 for every dollar of fees from its platform. Returns come from incremental bidding, provided items, sponsorships, cash donations, ticket sales, and its bid extension feature.

Since launching its consumer shopping portal in 2006, BiddingForGood has built a community of over 200,000 registered bidders that is growing at 60% per year with zero marketing spending. The company has run over 10,000 auctions with bidders that are typically affluent baby boomers who drove a record 26% of additional bids for the company's non-profit auction customers.

In 2010 BiddingForGood was covered extensively by the media including USA Today, The Boston Globe, The Huffington Post, and Time.com.

 

About BiddingForGood

BiddingForGood is a charitable e-commerce company that connects fundraisers, shoppers and businesses. Online auctions powered by BiddingForGood have generated over $100 million for non-profit organizations and schools. Many of the top private and public schools and nonprofits in the country use the BiddingForGood platform. The 200,000+ shoppers in our Bidder Community are buying unique and valuable items across our many auctions- all to support the important organizations and causes they care about. Businesses are unlocking new sources of value while managing their philanthropic outreach and impact, and are discovering unique, powerful ways to reach new customers within our community.

 

 

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