"

Estimated reading time: 4 minutes, 14 seconds

NOZA Philanthropy Data Now Directly Available to Canadian Nonprofits

Blackbaud, Inc. (Nasdaq: BLKB) today announced that NOZA Philanthropy Data (NOZA) is now available directly to Canadian subscribers via NOZAsearch.ca. NOZA is the world's largest searchable database of charitable donations with more than 60 million American and Canadian gift records. NOZA is a service of Target AnalyticsTM, a Blackbaud company.

"Although NOZA's Canadian data has been available through several valued partners since 2007, we are pleased to be able to now support the Canadian nonprofit community directly with access to NOZA philanthropy data for nonprofits, fundraising consultants, and nonprofit support centers," said Kathleen Rogers, NOZA product manager. "We have continued to assemble the most trusted Canadian philanthropic database available on the market today and look forward to providing enhanced service through direct access to more than 2 million gift records to Canadian nonprofits."

NOZA is designed to help fundraisers identify prospects for charitable giving and understand who major donors are giving to and how much they are investing. It also enables fundraisers to better understand donors' interests and ensure that they are asking for a targeted gift amount. Subscribers can choose to access Canadian data only or both Canadian and United States data. The database of individual, corporate and foundation donations to Canadian nonprofits of all kinds is searchable by donor name or by region. A must-have for prospect research professionals, giving history is also very helpful to development directors, major giving officers, and even small nonprofits just getting started with fundraising in helping them prepare their ask amounts.

"NOZA has become my go-to source for donation information - it is the most comprehensive giving database I've ever used," said Shelly Steenhorst-Baker, Ottawa-based Carleton University's manager, research and records. "I can't function without having NOZA to rely upon to get that big, long-term picture of what prospects are giving to and what they are most interested in.

"My fundraisers are very happy with the quality of data I'm able to give to them, and they really rely on it. With NOZA data, I can provide them with better estimates of giving capacity, and they feel like they have a better idea of what prospects are interested in, which is very important to a University with so many potential areas to support."

Shirley Clark, who manages annual giving at Canadian Paraplegic Association Ontario, recently subscribed to NOZA after using the free trial and realizing how simple and easy it was to use.

"I was amazed by how quick everything was to search and at the capabilities for finding valuable major giving data," she said. "With NOZA, you can really get a sense of where prospects give, how much they give, and their potential. It is easy to qualify prospects and look at opportunities to upgrade them. Plus, it's so fast and simple to build reports and import them into Blackbaud's Raiser's Edge. That allows our fundraisers to know a lot of information about the individual, helping them do better stewardship and donor cultivation."

NOZA Philanthropy Data is a service of Target Analytics, a Blackbaud company that provides wealth screening and prospect research solutions to more than 6,000 nonprofits. It is the only comprehensive solution to help nonprofits replenish their donor pool, identify best prospects, assess donor performance, provide peer-to-peer comparisons, and ensure a nonprofit's information is as accurate as possible.
For more information, visit www.nozasearch.ca, where qualified nonprofits or philanthropic consultants can request a free research pass.

NOZA representatives will also be available to demo the service at the 2011 CASE District VIII Conference, being held in Vancouver, British Columbia on February 23 to 25. David Lamb, Target Analytics senior consultant, will present the following session at the event:

  • Prospect Research in a Campaign
    Friday, February 25, 10:45 to 11:45 a.m.
    Death and taxes...and campaigns. You can't avoid them. A capital campaign can bring unique demands and pressures on a prospect researcher. Effective prospect research is a vital component of any successful campaign. This session will cover how a campaign should affect the activities of prospect researchers, the systems required to manage prospect information in a campaign, and the resources available for helping identify the prospects needed for the campaign.

For more information, visit www.case8vancouver.org.

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations - including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University - use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.


Read 3858 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.