The New York Times Neediest Cases Fund , which raises money to provide direct assistance to troubled children, families and senior citizens, through the generous contribution of Times readers, needed a clean, user-friendly application. By collaborating with Nadanu, The New York Times Neediest Cases Fund now gives readers the option to donate on their smart phone and computer, rather than sitting down to write a check.
The New York Times Neediest Cases Fund launched its own custom platform with improved functionality and design to match its current site and advanced security. Built with Ruby on Rails, Nadanu's cloud-based platforms facilitate flexible technology that customers are looking for. It provides protection, customization and the ability to scale.
"Non-profits need an affordable solution to reach new and existing donors across all platforms," said Getzy Felig, CEO of Nadanu. " Most non-profits don't have the funding to do this. That is Nadanu's goal - to reach everyone via mobile and online access by providing a simple and accessible way to give."
Nadanu services over 1,200 of the 1.5 million charities in the U.S., ranging from a small Lutheran Church in South Florida to national powerhouses like the Jewish National Fund, March of Dimes and Chabad.org. It's simple to register, easy to manage and provides an upgraded online payment system. The Cloud allows organizations to securely process and store data in a cloud environment saving it from the cost of investing in hardware and software for its accounting and donation processing.
With Nadanu's new system, organizations can manually charge a card on the back-end or have a donor charge the card on the front end. It also comes complete with online management tools to keep everything turnkey for organizations and donors. The e-fundraising service allows anyone looking to raise money to customize simple donation drives with unique look and feel based on its brand. Created to mimic real-life giving experiences in a virtual world, the concept of these customized platforms is to encourage and collect funds in a dynamic and interactive way.
About Nadanu/MyCharityBox:
Nadanu provides fundraising solutions that are simple, inspiring and extremely accessible. Nadanu's products will give donors the ability to donate to organizations from cell phones to Facebook and through the web. Through the combination of accessibility and real life giving experiences, Nadanu currently powers charities in the US and Canada with customized solutions. Launched in January 2010, it is on course to see growth of more than 400 percent in 2011. www.nadanu.com
