Estimated reading time: 1 minute, 30 seconds

Men's title Rebel Magazine has launched a new iPad app that offers a digitally immersive experience for readers interested in "living the story, rather than just reading about it." The award-winning magazine, now in its second year, focuses on social causes, and on providing a forum for men to redefine "success." "living the story, rather than just reading about it."

The March/April edition of Rebel Magazine is the first to be featured in an iPad compatible format. The issue's cover story is titled, Bad Sex, Men's Role in Buying and Selling Women, and raises important issues regarding the commoditization and dehumanization of women. The iPad edition of the article includes a link to an ongoing blog by Amira Birger, whose harrowing story of life as a child prostitute in Phoenix is detailed in the story.

Rebel's "Plugged in" column looks at non-profit technology start-up Ushahidi, which means "testimony," or "witness" in Swahili. Ushahidi provides open-sourced mapping software for crowdsourcing and sharing stories of human rights issues, and the iPad version of Rebel's coverage features a video detailing the technology's use in Kenya, the Congo, and India, among other hotspots.

The magazine's "Rebel With A Cause" feature highlights innovative entrepreneur Shaun King, who has used social platforms to launch nearly a dozen successful start-ups, from Twitchange to 500 toys, and whose latest project, Hopemob.org, blazes a new path towards social good. Rebel donates a minimum of 20% of its ad space to deserving non-profit organizations and has insured that even the issue's advertising is interactive and immersive. An ad for StandUp2Cancer includes a video featuring Sydney Poitier, Jodie Foster, and Ed Norton, among others, while an ad for Virgin Unite, the non-profit foundation created by Sir Richard Branson, includes an iBooks link to a download of Branson's new book, "Screw Business as Usual."

Last modified on Sunday, 19 May 2013
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