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Blackbaud Launches Social Score

With social media becoming an increasingly important channel for nonprofits, Blackbaud, Inc. has announced the availability of Social ScoreTM a new social media data enrichment service that provides organizations insight into their supporters' social media activities and influence.

The new Social Score service provides nonprofits analysis and categorization of donors, volunteers, peer fundraisers and other constituents by measuring their level of influence and reach through publicly-available social media activities on networks including Facebook, LinkedIn, and Twitter. The data are then made actionable for organizations by including analysis on how to increase awareness by cultivating high-value relationships with influencers, positively guide reputation, and potentially raise more money while increasing memberships and event attendance.

The service is available through Target Analytics®, a Blackbaud company that offers solutions for donor acquisition, prospect research, donor benchmarking, custom modeling, and data enrichment services to more than 6,000 nonprofits.


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