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Colorado Entrepreneurs Initiate a CrowdFunded Relief Fund

Two Colorado entrepreneurs sprung to action shortly after the horrific midnight movie shooting that left 12 dead and 50 injured. By using START.ac's CrowdFunding platform, more of the money they raise will make it to the affected community. Roger Toennis and Alex Montoya were so disturbed after learning of Friday's attack on innocent movie goers, they sprung into action and initiated their own relief effort. Both men are Denver residents; Alex grew up within minutes of the now infamous Century Cinema and his father still lives nearby.

Tapping into their technology backgrounds and entrepreneurial expertise, the guys decided to use internet CrowdFunding. CrowdFunding pools together small donations from many people to raise money for a shared goal: in this case - financial relief for medical treatment, travel and memorials for the survivors and families involved in the Aurora tragedy. Roger explains that they chose START.ac "because they do not charge a fee for disaster relief projects and the site encourages charitable projects." Alex adds that "all of the donations will go to the community except for MasterCard / VISA / AMEX processing fees."

San Diego, CA based START.ac launched in May. When asked about the Aurora Relief Fund project, START.ac Founder / CEO Rod Turner (Ashton Tate, Symantec - SYMC / Norton, ArtSlant), stated, "I am happy to help raise money for such a good cause. I hope that this effort helps the injured, and the families of those who were taken. Our team members were some of the project's first supporters."

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