Tapping into their technology backgrounds and entrepreneurial expertise, the guys decided to use internet CrowdFunding. CrowdFunding pools together small donations from many people to raise money for a shared goal: in this case - financial relief for medical treatment, travel and memorials for the survivors and families involved in the Aurora tragedy. Roger explains that they chose START.ac "because they do not charge a fee for disaster relief projects and the site encourages charitable projects." Alex adds that "all of the donations will go to the community except for MasterCard / VISA / AMEX processing fees."
San Diego, CA based START.ac launched in May. When asked about the Aurora Relief Fund project, START.ac Founder / CEO Rod Turner (Ashton Tate, Symantec - SYMC / Norton, ArtSlant), stated, "I am happy to help raise money for such a good cause. I hope that this effort helps the injured, and the families of those who were taken. Our team members were some of the project's first supporters."