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Partners to Bridge the Donor Acquisition - Retention Gap

 Fundly, the world's largest crowdfunding-for-good platform, today announced that Bloomerang, the revolutionary customer relationship management (CRM) software focused on nonprofit donor retention and loyalty, has entered a partnership to integrate their assets and expertise.

 

This partnership will offer Fundly the "all-in-one fundraising tools" and perspective that will generate value from donor relationships. Peer-to-peer fundraising has revolutionized certain types of special event fundraising practices. The full integration of Bloomerang's Fundraising Database and CRM Software Service allows organizations to avoid hassles on data transfers and information sharing.

"We're thrilled to partner with Bloomerang as this is further advancing our mission to help more people give more," said Dave Boyce, CEO of Fundly. "We believe that with Bloomerang's donor retention and Fundly's donor acquisition focus, this will help solve the most critical problem nonprofits face today."

Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Their cloud-based solution is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

"Peer to peer fundraising has become essential for special event donor acquisition," said Jay Love, CEO and Co-Founder of Bloomerang. "We are delighted to provide a seamless integration with one of the best solutions in the market. The information sharing between Bloomerang and Fundly just might become the gold standard for others to emulate in the future."

To date, Fundly has enabled more than 42,000 campaigns led by individuals, volunteer groups and nonprofit organizations of all sizes to collectively raise more than $305 million for their causes. Launch customers for this partnership include National Down Syndrome Congress and  Texas Humane Heroes, both nonprofit organizations have taken advantage of the partnership and are already live.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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