Estimated reading time: 1 minute, 20 seconds

If you're currently a Sage for Nonprofit user you already know who Abila is even if you haven't yet heard the name. I asked Krista Endsley, CEO of Abila about the genesis of the name. She pointed to the root word 'ability' and its Latin meaning. "Abila comes from the word ability which comes from the Latin word meaning 'the power to act.' That's what we are doing and why we are now Abila. We want to give our customers the ability to act."

Though Abila is only a few weeks old it has a 30 year history since its first products, and in fact, still counts its first customer among its current users. But Endsley says the company can still do better in terms of its knowledge base, the way it interacts with its community, new tools and capabilities. "We will continue to try to keep up," says Endsley.

Being separate from Sage means Abila has had to develop its internal resources such as human resources, finance, marketing and I.T. Current customers will begin to see obvioius changes with the rebranding such as new colors and the company name, but they will also see a difference in the company's velocity. "We will have quicker product launches," explains Endsley. "We've just launched our mobile platform in the June timeframe."

The most significant change that will come from the company's new independence will be its increased focus on its customers. Since Abila is not part of Sage it will focus on nonprofits, government, and higher education in order to meet its needs by way of services and development.

Last modified on Thursday, 18 July 2013
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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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