Blackbaud, Inc. announced the availability of Blackbaud CRM™ 4.0. The new release offers customers developments in the areas of usability, quality, performance and innovation.
Blackbaud CRM is a fundraising and constituent relationship management (CRM) solution designed for enterprise-level nonprofits. The release brings fundraising, online applications, prospect research and analytics, and multichannel direct marketing together enabling an integrated view of the constituent experience across each organization.
Key areas of enhancements in Blackbaud CRM 4.0 include:
Usability – Improved user experience and productivity by providing a more powerful constituent view, streamlined tasks and functionality that reduces manual effort
Quality – Easier upgrades as a result of significant enhancements in frameworks, engineering quality programs and stability
Performance – Improved performance through the separation of reporting and transaction activity, and exploiting new capabilities of Microsoft SQL Server®
Innovation – New built-in functionality, including reporting tools and List Builder, and an integrated API for secure online payments and more