Over the past 11 years of the Emma 25 program, Emma has awarded over 400 free accounts to small nonprofits all over the world. The free service allows these organizations to leverage the power of email marketing and engage their online audience with fundraising appeals, volunteer opportunities, and their unique stories.

"It's a real gift to be able to call a nonprofit with limited resources and offer a free-for-life Emma account plus our strategic help with their marketing efforts," said Katie Lewis, client success specialist and coordinator of the Emma 25 program. "The small organizations we selected are already making a big impact in their communities, and they're all so excited to use Emma to reach more people in smart ways."

Emma 25 honorees receive free Emma services for a lifetime, including: a full-featured Emma account, unlimited emails to up to 5,000 contacts per month, email automation and tools to create and promote email signup forms on their website, social networks and at events. In addition, Emma 25 recipients get unlimited support, account help and special classes to master the fundamentals of email marketing.

"Nearly all of our donations go to our mission, which means we have very few resources to help grow our project," said Tayler Mariner, founder of Nature via Nurture in Palm Beach, Florida. "Being a recipient of the Emma 25 program enables us to increase our exposure, which in turn helps us increase our outreach, all while keeping the vast majority of our funds directed to the children we serve."

Nonprofits that are or have applied to be a 501(c)(3) and have 10 or fewer full-time employees are eligible to apply for Emma 25 in the future. Emma will begin accepting applications for next year's Emma 25 program in November.