Five Resolutions to Guide Nonprofit Fundraising in 2016
- Exceed Donor Expectations – “Fight for every donor. Even small changes in donor retention practices can make a significant difference.” Chuck Longfield, Senior Vice President, Chief Scientist, Blackbaud
- Focus on Impact – “Donors have more choice than ever before. Fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters.” Rachel Hutchisson, Senior Vice President, Corporate Citizenship & Philanthropy, Blackbaud
- Improve Data Quality – “With the proper data quality and program analytics, you will be prepared to expand and optimize your fundraising in 2016 and beyond.” Richard Becker, President, Target Analytics, Blackbaud
- Build a Seamless Tech Experience – “2016 will be a year of tremendous opportunity to further your mission in innovative ways with technology.” Mary Beth Westmoreland, Chief Technology Officer, Blackbaud
- Embrace a Multi-channel Approach – “Nonprofits should embrace a multichannel outreach approach that will help them build stronger relationships with their supporters.” Steve MacLaughlin, Director of Analytics, Blackbaud