Presented by Lindsay Matush, founder and CEO, Vario Consulting, and Jason Stone, Engage’s vice president of sales and marketing, this free webinar will explore the role that marketing can play at an industry level and share best practices from associations around the country.
Guest presenter, Matush, began her career in the nonprofit sector managing operations, development and marketing activities for The Bridge. She then founded Vario Consulting in 2009, where she leads both divisions of the rapidly growing firm–Vario Philanthropy and Vario Marketing. Matush also functions as the firm’s chief visionary, primary strategist and talent scout, and oversees a team focused on helping clients grow through brand building and effective communications.
Jason Stone, vice president of sales and marketing, Engage, said, “Associations today face competition for members from a variety of sources. Developing a clear marketing strategy and focusing on providing members with valuable resources increases member retention, as well as the association’s role as an industry authority.”
The webinar is ideal for association professionals who manage, collaborate on or direct association marketing strategies.
Webinar Details
Title: The Rising Tide: Marketing for Associations
Date: Thursday, April 20, 2017
Time: 1:30 p.m. (CDT)
Registration: http://www.engagesoftware.com/
Engage’s Association Best Practice Webinar Series is designed to provide attendees best practices for engaging members and delivering positive user experiences. A recording of previous webinars are available for on-demand viewing on the Engage website. The latest webinar in the series, “SEO for Associations,” is available for on-demand viewing here: https://engagesoftware.com/
About Engage
