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Boardable, an online nonprofit board engagement platform, today announced experienced SaaS executive, Jeff Middlesworth, as its first chief product officer. Middlesworth brings more than 20 years of SaaS, product management, and executive leadership experience to his new role at Boardable. With previous executive roles at companies such as ExactTarget, Salesforce, and Emma, Middlesworth has delivered innovative and engaging SaaS products that drive revenue and delight customers.

“Jeff’s experience will be a major asset to our product team,” said Jeb Banner, CEO of Boardable. “He brings knowledge and perspective we need to move Boardable from startup to scale-up and beyond. We are excited to have Jeff join us at a time of great growth and change, we are confident he can help us reach our ambitious goals.”

As chief product officer, Middlesworth will help lead Boardable’s product development and technology infrastructure teams through the company’s next growth phase. His immediate focus will be on solidifying product-market fit, establishing scalable experimentation frameworks to test strategic hypotheses, and fine-tuning pricing and packaging to best serve Boardable’s largely nonprofit customer base.

“The mission of Boardable aligns directly with my passion for serving nonprofits and startups,” said Middlesworth. “I am eager to use my expertise with both nonprofits and SaaS leadership to aide in expanding the company’s success and potential moving forward.”

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