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Event 360, a leading event production and social impact company, today announced FOR GOOD®, a new collaborative peer-to-peer fundraising model that brings non-profit organizations together to produce one large-scale fundraising event that benefits each organization. Event 360 handles all the event planning and production as well as promotion to help generate participation and donations to individual charities. Non-profit organizations keep 100% of the funds raised by their participants. Learn more at

As part of the FOR GOOD launch, Event 360 also announced it has signed on its first three non-profit organizations: National Multiple Sclerosis (MS) Society, National Alliance on Mental Illness  Michigan, and ZERO  The End of Prostate Cancer. The organizations will join forces on the inaugural event series called Muck FOR GOOD, a mud and obstacle run, debuting this summer.

“FOR GOOD is the next big thing in peer-to-peer fundraising because it empowers more organizations to leverage the power of peer-to-peer charity events. FOR GOOD gives non-profits the opportunity to excite their current fundraising base and reach new participants while raising more money without the high investment and risk typically associated with creating a stand-alone program from scratch,” said Tim Brockman, President of Event 360. “In other words, the FOR GOOD model has a bigger impact, less risk and more revenue for your non-profit organization.”

Since 2003, Event 360 has managed hundreds of events for almost 1 million participants and helped raise nearly $1 billion dollars in unrestricted funding. Event 360 has produced events for national non-profit organizations including the National Multiple Sclerosis Society, the Multiple Myeloma Research Foundation, Susan G. Komen®, and AIDS Healthcare Foundation, among many others.

“Event 360 has a proven track record with the National MS Society, helping our organization raise more than $32 million through the MuckFest mud run and obstacle course events held throughout the country,” said Rachael Nuwash, Associate Vice President, Events and DIY Fundraising at the National MS Society. “We’re proud to be one of the inaugural Muck FOR GOOD partners in Detroit. Our hope is that by collaborating with other non-profits, we can all raise more money to fund our missions.” The National MS Society is one of the beneficiaries for Muck FOR GOOD Detroit.

“ZERO is proud to be a chosen partner of Event 360, along with the National Multiple Sclerosis Society and National Alliance on Mental Illness — Michigan, for the Muck FOR GOOD Detroit event,” said Tracy Cesaretti, ZERO’s Vice President of Events. “With Muck FOR GOOD, our organizations can raise awareness and spur conversations around overall health, and ZERO can reach new audiences unaware of the risks and prevalence of prostate cancer, a disease that affects one in nine men. ZERO is grateful to be involved in this charitable effort.”

Through its events, FOR GOOD is also building a community of Do-GOODers that not only want a fun and unique experience, but that also want to raise money for a mission important to them. In addition to Muck FOR GOOD Detroit, Event 360 plans to debut a Muck FOR GOOD SoCal in fall 2020 and “Run FOR GOOD” and a “Fit FOR GOOD” event series in 2021.


Event 360 is an experienced event management team offering a full range of services, including event production, social impact, fundraising technology, site logistics, communication strategies and customer service. Headquartered in Chicago with team members and partners working nationwide, Event 360 achieves success for its clients using peer-to-peer fundraising and unique events. Since 2003, Event 360’s experienced team of event management specialists have successfully produced hundreds of events, which have raised nearly $1 billion dollars toward their clients’ missions. Learn more at

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