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Blackbaud Expanding Reseller Channel

Blackbaud, which pulled its Financial Edge product of the reseller channel a few years ago, is testing the product with its Fundware resellers. That’s part of the new Connect program, which started as an ISV program, according to Scott Butler, VP of public sector solutions. He said some of the FundWare resellers are starting to see volume with Financial Edge. Blackbaud also plans to start using the channels to reach governmental markets, which Butler said would help the company promote existing accounting relationship and the next generation product that goes into release early this year. The Connect program includes several elements such as the referral program, via which participants can get referral fees on products from Financial Edge and the Raiser’s Edge to its e-Tapestry and Kintera applications.
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