Named after the Indonesian word which translates to "the unlikeliest of places"; Carii (pronounced Ch-ari) began it's journey in Indonesia with founders Denise Hayman-Loa who is also the company's CEO and Wun Fie Loa two and a half years ago. Since then, Carii has spread into a global platform where like minded people can network and share information. While Carii can be used by businesses or as a forum to talk about ideas, nonprofit organizations can also benefit from the tool. Carii's goal is to create a one-stop platform for nonprofit organizations, to be able to manage their donors, fundraise, and manage volunteers while keeping their constituents up-to-date on events and progress.
So how exactly does Carii work? We all know that there are different groups of people that go into making a charity successful. You have the constituents in which benefit from the nonprofit; the donors who donate money for the cause; the volunteers who volunteer their time to make sure the charity is successful; and the employees who get paid to do jobs such as grant writing, marketing, and social media. In Carii each faction of the nonprofit would be its on community but they would all be connected in what Carii calls an "Ecosystem." If the CEO wanted to thank donors and let them know exactly where their money is going to, she could email the donor community. But, if she wanted to share a press release, she could send an email to the entire ecosystem. Combine that with access to share videos, post pictures, and update social media, Carii hopes that users won't want to go elsewhere for their communication needs.
To use Carii, a nonprofit organization would need internet access. It is also mobile responsive so users can easily access their communities anywhere in the world.
Ease of Use:
Carii can be used on a computer or a mobile device such as a phone or a tablet. The mobile device can be a bit daunting at first, but once a user gets familiar with the application they can search for communities, create a community, or see whats going on in their own ecosystem.
Carii is truly a communications platform because it cuts out the need for multiple social media and communication accounts and combines them into one cohesive unit. There's email, there's chat, there's social media and you're in charge of which communities see what information ensuring that private information stays private. Whether it's a direct conversation between two volunteers or a much larger dialogue between the ecosystem, the nonprofit organization is in control of what they post and who sees that post. While Carii mainly targets businesses and nonprofit organizations; within the past few months they have been experimenting with ecosystems revolving around ideas such as climate change or cancer research. In this way everyone who is connected to these ideas can have a platform to get together, share ideas, and develop solutions to achieve their goals.
I think winning any award within two and a half years of becoming a company is something to be proud of. It shows that Carii has something special. I like the idea of ecosystems and communities within that ecosystem. Constituents, donors and volunteers can log in and find all their resources on the nonprofit's Carii page without having to click on a bunch of links or visiting multiple websites which can be tedious and time-consuming.
I think the two biggest obstacles that Carii faces is making the app more user friendly especially when it comes to the search engine, and then of course reaching potential clients which takes time. But I do feel that once they do fix these aspects of the application, they will be well on their way of creating a successful communications app that business and nonprofit organizations can mutually benefit from.