Estimated reading time: 2 minutes, 56 seconds

“[MemberSuite] came into this space with the premise of providing software as a service to the member base organization space and provide new technology,” explained Natalie Cheney, CEO of MemberSuite. While association management software isn’t new (according to Cheney it’s been around since the 90s), MemberSuite is a fresh take on a relatively unchanged industry. MemberSuite was able to disrupt the space by providing cloud-based capabilities that their competition didn’t have.

In Use:

Association management softwares (AMS) are platforms that companies use to manage day-to-day business. Whether for-profit or nonprofit, AMS can benefit all organizations. MemberSuite offers tools and services to benefit all aspects of a nonprofit. Software consist of a robust CRM, an e-marketing tool where users can design and create a variety of emails; and services such as data migration.

Ease of Use:

MemberSuite offers customer service in the form of ready-to-help experts and webinars along with educational assets such as data sheets and infographics. These assets help users familiarize themselves with the products. While some reviews state MemberSuite software is easy to use and intuitive others have found it hard to use and confusing.

Technology Used:

One of the reasons that MemberSuite disrupted the industry is that their product was cloud-based from the beginning. Many of their competitors had to adapt to the cloud space which created numerous growing pains and networking issues. MemberSuite provides nonprofits with numerous capabilities. From donor portals to finance tools and analytics. On the donor-facing platform, donors can renew their membership, pay for a donation, or sign up for a fundraising event allowing members to self-service on everyday activities. “All of these actions are happening 24-7 by clicking on a few buttons, providing capabilities so staff can engage their members,” Cheney states. With these self-service tools, nonprofits can go back to helping their constituents and worry less on the day-to-day responsibilities of running a nonprofit. Cheney refers to industries such as e-commerce and airlines who adopted a similar self-service module. “Consumers are demanding it from nonprofits and it’s expensive. It is up to us to provide that technology,” Cheney said of MemberSuite.

Recap:

MemberSuite is an association management software platform with numerous capabilities to assist nonprofits to manage their business. In fact, CEO Natalie Cheney acknowledged that nonprofits need an AMS but often don’t have much money to spend on one. Most of the nonprofits that purchase MemberSuite are positioned in the middle and upper market with revenue of around $2 million. Cheney noted that other nonprofits that fall into the $1 million range take advantage of MemberSuite through a monthly solution.

Advantages:

  • All-in-one software that includes finance, event registration, and donor management software
  • Customer support and educational tools to help charities comprehend the software
  • Monthly services and yearly subscriptions are available to meet nonprofits needs
  • Dedicated in providing nonprofit with the technology they need to run their organization

Disadvantages:

  • Too expensive for small nonprofits
  • Users state that it’s not user friendly and the interface could use a facelift.
  • Reporting capabilities could be more robust

My Opinion:

Often when I review a software that is used by both for-profit and nonprofit organizations, nonprofits are just an afterthought. That was not the case when I talked the CEO of MemberSuite, Natalie Cheney. She was dedicated in creating a software that had the capabilities that nonprofits need to run their organizations. While it may be too expensive for small nonprofits, medium to large charities can benefit immensely from the numerous different tools and products that MemberSuite offers.

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Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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