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Review: MailerLite Featured

Review: MailerLite Onlineprinters

According to MailerLite’s 2021 benchmark statistics, nonprofit emails get 27.52% open rates and 4.52% click rates, which is higher than the average. Readers are also less lightly to opt out of a nonprofit’s communication than their for-profit counterparts.

Email is a great tool to use to drum up donations; grow donor bases; keep donors engaged, and stay in communication with volunteers. MailLite is one of the numerous options that a nonprofit organization has for email automation with capabilities ranging from photo editing, landing pages, and analytics.

In Use:

MailerLite enables nonprofits to create professional and clean email campaigns through their email automation platform. With drag and drop tools, newsletter capabilities, HTML editor, and E-commerce campaigns – a nonprofit has all the tools they need to begin drafting and sending emails.

Charities can start using MailerLite for free with limited functionality. Under the “free” subscription – a nonprofit can send up to 12,000 monthly emails to up to 1,000 subscribers. They also get access to email support, video tutorials, responsive email templates and integrations with WordPress and Zapier among others.

MailerLite does offer pricier options for charities who have over 1,000 users, or wish to have more robust capabilities like customized templates, unlimited domains, or extensive analytics. These add-ons begin at $10 per month and can go up to $100 per month depending on a nonprofit organization’s needs.

While not as healthy as some of their competitors – MailerLite does offer some reporting capabilities. For more vigorous capabilities – nonprofits can upgrade to their premium subscription.

Technology Used:

 With remote working and people on the go, it’s crucial that any business has a responsive website and email capabilities.  If this is important to your charity – both mobile-friendly email newsletters and landing pages are available through the “free” subscription.

Nonprofits have access to over 130 integrations from Shopify to WordPress and Google Form. Wondering if your vendors integrate with MailerLite? You can check out their integration page HERE.

Ease of Use:

What sets MailerLite apart from their competitors is their ease of use. Once set up – it’s easy to navigate and begin creating emails and landing pages. MailerLite received a 4.6 out 5 star rating on Capterra for “Ease of Use” beating out their competitors Hubspot (4.3). MailChimp (4.4), and GetResponse (3.9).

Recap:

There are numerous ways to capitalize on MailerLite’s email automation platform that enables their users to create dynamic emails, grow an audience, and sell their products. Through MailerLite’s platform charities can access many different tools that they can use to grow their donor base, stay connected to their current donors, and create engaging emails, newsletters, and landing pages. With a free subscription available – this would be a great tool for small nonprofits who may not have the money to invest in an expensive automation tool like Hubspot or Marketo.

MailerLite has different tools that are available through their free subscription. In addition, they have a $100 per month plan for lager nonprofits that need more advanced capabilities like priority support, GDPR compliant web forms, and a dedicated manager.

Advantage:

  • Free subscription and free trial availability
  • Ease of Use – making it easy for nonprofits to set up and begin to create emails and newsletter
  • Over 130 integrations
  • Mobile responsive landing pages and emails

Disadvantage:

  • Lack of sophisticated analytics
  • Some users suggest that customer support could be better
  • Lack of complex automations and APIs.

My Opinion:
There’s really not many negative things to say about MailerLite. For a free email automation tool – it comes with all of the capabilities you would expect. Small nonprofits can begin to utilize their platform with no cost to begin.

Where MailerLite lacks is their analytics and customer service. With a free platform you can’t expect robust analytics or a customer support that is going to answer the phone 24/7. However – $100 per month is a lot of money. I hope that in the future they improve their analytics and customer support to justify the cost of the subscription.

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Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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