As Giving Tuesday approaches, many nonprofits are turning to fundraising platforms such as GoFundMe and Crowdfunding.com to seek donations from past and new donors alike. Giving Tuesday occurs the Tuesday after Thanksgiving and encourages holiday shoppers to make donations to charities around the world. Aiding nonprofits to reach their fundraising goals is Snowball (formally @Pay), a fundraising software that makes it easy for nonprofit organizations to collect donations.

Fundraising is a critical component of any successful nonprofit organization. While it may be essential, it is also time consuming. Reaching out to donors takes time. Often, the end result falls flat. SimioCloud (owned by Moore, a provider of performance-driven marketing solutions), recently announced their newest solution, SimioAudience in hopes to cut down the time an organization needs to fundraise by providing a list of prospect donors that have given to similar nonprofits in the past.

Nonprofit organizations rely heavily on annual events and galas for the bulk of their donations. Since the pandemic – many nonprofits have had to cancel or postpone their events. Others have opted to switch to virtual events – but that comes with its own set-backs and learning curves. Ujama, a predominately mobile app hopes that their application can change the way charities set up and carry out their annual events.