Estimated reading time: 1 minute, 43 seconds

Buckworm:Shopping for a Cause

buckwormGive your donors more than one way to help your organization by offering a way for them to give while getting discounts on purchases. Such apps that link shopping with a cause are the latest tool in a nonprofit’s fundraising kit.

Using a platform such as Buckworm, lets your organization benefit from your donor’s everyday purchases. Buckworm lets you create a customized app that is branded for organization.

With a customized app, when users download your Buckworm app it will show your logo and have embedded links to your mission statement and ways for donor to give to your organization.

The app lets users take advantage of special discounts from local merchants. While using the app, donors are encouraged to share their your cause on their social media sites, which broadens your potential donor base.

In addition to the money generated by your donors taking advantage of the apps discounted purchasing your donors can give directly to your organization from the app. Keep in mind donations made to your organization from the app are subject to processing fees.

The Buckworm app can also be used for donor engagement. Your organization can set up special fundraising events, such as needed repair or other special project. You can use in app tools to notify app users of this special need. Any purchases the donor makes can then be used to support this special cause.

As many donors get turned off by too many email campaigns, this type of engagement can help you keep your donor abreast of new campaigns, without overwhelming their inbox.

How much benefit you see from using an app like Buckworm is determined by how much you can engage/encourage your donor base to use the app. You only see revenue if you donor base clicks on the offers in the app.

Buckworm remits funds on a quarterly basis, either by direct deposit or a check. Buckworm doesn’t charge a fee to customize the app for your organization, but they do charge a monthly fee to be a part of the program.
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