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Mobile Fundraising

1307.Mobile Fundraising.jpg-200x0By now mobile fundraising should have a permanent spot in your fundraising toolbox, but if for some reason it isn’t part of your line up, it is easy enough to get started. Start by ensuring that your organization’s web design is mobile-friendly. So, what is mobile-friendly? It means everything digital from your organization needs to look good on a mobile device; from your website to your email it needs to openable, readable and navigable on a mobile device.

Sorry, but not many people use a desktop PC any more; a npEngage survey found that around 64 percent of Americans have a smartphone and about 34 percent have a tablet. People do everything on their mobile devices especially for checking email and keeping up with social media.

Over 66 percent of all emails are checked on a mobile device. And, many social media sites like Instagram and Snapchat either look best on a mobile device or only work on a mobile device.  

If you’re wondering how many people actually give using a mobile device, the answer is a lot. Around 14 percent of donations are now made on a mobile device. Some other things to consider about mobile donations, according to the website @Pay the average mobile donation pledge for fundraising events is $167 and 84 percent of mobile event fundraising pledges are fulfilled.

The goal of mobile fundraising is to make it as easy as possible for your donors to give to you. Your organization can leverage social media to increase your mobile fundraising. Many fundraising platforms have features to help you cross post on different posts. Keep in mind that in order for people to share your posts they have to resonate with them.

You need to write engaging posts and interact with your followers. This way you can ensure that they remain passionate about your cause and they will share your posts.

Imagine that your potential donor learns about your organization from a post shared by an acquaintance on social media. From there, the potential donor, will use their mobile device to learn more about your mission. If they like what they read, they will donate right then with their mobile device.

Maybe you have what you think is engaging content and you’re interacting with your constituents, but you still aren’t seeing a boost in your mobile fundraising efforts. You could try to gamify your campaign.

Gamification is using game-like design or strategy in non-game contexts. Of course, people like to give to organizations they believe in, but often it isn’t a priority and a lot of time there isn’t a “reward” for giving. Gamification is what made the ALS Ice Bucket Challenge so wildly popular. It is that bit of competition/recognition that spurs people to give. If you’ve had a charity auction you may have experienced that if bidding got a little heated on one of your items.

So how do you integrate gamification with your mobile fundraising, well you can award badges, levels or have special leaderboards. All of these are designed to keep people engaged and willing to share/give. 

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