Estimated reading time: 1 minute, 4 seconds

Analytics are important to fundraising. Knowing how your donors like to give, in addition to when they give can help your organization keep your fundraising efforts on target.

CRM software like VirtuousCRM help your organization dive quickly and easily into your donor giving history, to make intelligence fundraising calls.

VirtuousCRM also alerts you to a potential donor lapse so you can prevent that from happening.

VirtuousCRM incorporates information from all three of your marketing channels, so you know exactly how your social media, email marketing and direct mail campaigns are working, which can help you tailor your next communication with your donors.

The software also lets you log each interaction with your donor and ensures that you timely and personalized follow ups.

The Virtuous app helps you complete your fundraising tasks even if you not in the office. You can use the app to find nearby donors, log notes and view donor to do items.

Along with helping you with your donor retention VirtuousCRM has additional features that allow you to take donations and control the flow of your marketing campaigns across all channels.

VirtuousCRM is a subscription based service and has tier pricing depending on the number of contacts you have and what additional modules you need. The most basic plan starts at $195/mo.

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