To succeed in email marketing, one of the main things to keep in mind is your objectives or goals for every email sent. Do you intend to get more reactions? Increase the number of subscribers? Improve the click-through rates of your emails? In most cases, we all want to achieve all the above. To get there however, you have to put in the effort because it’s always a work in progress. Below are 5 strategies you can adopt to increase click-through rates for your nonprofit. But first you need to know what contributes to a good email click-through rate.