Nonprofit marketing is a complicated task. Marketers in this industry don’t have it easy as many would think. It requires clear communication of mission and value, raising brand awareness and attracting supporters for a given cause. Furthermore, the marketing trends that change quickly mean that you must stay on top of how you need to engage your donors. Like the for-profit marketers, those doing marketing for charities must regularly revisit their marketing plan and figure out what the future might look like. However, you must expect setbacks and surprises as we all did in 2020, thanks to the coronavirus pandemic. Here are some six marketing ideas for your nonprofit that will improve your digital marketing strategy this year and in the future:

Like for-profit organizations, having diverse and inclusive nonprofits has become a popular topic of debate in recent years. According to a study by The Center for Effective Philanthropy, many nonprofits lack gender and sexual orientation diversity, although they have tried to address the issue of racial and cultural diversity. While The National Council of Nonprofits has stated that it stands for equity and justice while denouncing racism, intolerance, and exclusion, it has been proven over years that standing alone is not enough. Instead, nonprofits must follow a path that leads to equity, diversity, and inclusion in all their operations. Here are some practice pointers that will lead to the achievement of diversity and inclusion.

The internet of Things (IoT) has made its way to almost every industry. For the nonprofit sector, IoT is proving to be one of the most innovative and beneficial solutions that will help charities offer better services. Although nonprofits have been behind in adopting technology over the years, they are beginning to catch up fast. From contactless payment systems embedded to operating systems to fundraising tools, IoT can change how nonprofits collect their donations for causes that will change lives.