Have you optimized your organization's web site for search engine results? Search engine optimization (SEO) is an important part of setting up your web site and allows people to find you without directly typing your URL into the address bar of their browser. Basically, when they go to Google or another search engine and type in what they're looking for, say a nonprofit organization serving your clientele in your city, you want your web site to be one of the first that comes up in their search results pages.

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For a few years now, I have been writing these Tech Tips, offering suggestions on what nonprofits can do to use technology to reach out to constituents, manage day-to-day functions, and simply make life a little easier. In all of these things, the nonprofit organization is often struggling to do the same things as the for-profit world, only with a much smaller budget, outdated equipment, and uncertain funding. This is what is known as the Digital Divide.

 

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