The Internet is such an amazing place.  Sometimes it feels like we have almost any answer at our fingertips.  That is...if we know how to ask the right question.  In an era when "Google" is a verb, we are becoming more and more dependent upon search engines to get us the information we want and need.  It sure beats making a special trip to the library every time we want to know the gross national product of a foreign country or hitting "stop" and "rewind" over and over to try and figure out the lyrics to a song.

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Have you optimized your organization's web site for search engine results? Search engine optimization (SEO) is an important part of setting up your web site and allows people to find you without directly typing your URL into the address bar of their browser. Basically, when they go to Google or another search engine and type in what they're looking for, say a nonprofit organization serving your clientele in your city, you want your web site to be one of the first that comes up in their search results pages.

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Many non-profit organizations want to fundraise online, but without a large investment of time and money. An online platform such as Givezooks! does just that, with a few clicks of the mouse on Givezooks! and the non-profits has a fully functional donation site.
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For a few years now, I have been writing these Tech Tips, offering suggestions on what nonprofits can do to use technology to reach out to constituents, manage day-to-day functions, and simply make life a little easier. In all of these things, the nonprofit organization is often struggling to do the same things as the for-profit world, only with a much smaller budget, outdated equipment, and uncertain funding. This is what is known as the Digital Divide.

 

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