In today's environment, web sites are one of the best outreach tools that nonprofits have. They not only inform the public of the organization's mission and programs, but they also serve as its face. It's important that the site be friendly and inviting to users, or they will spend little time getting to know the nonprofit. Read more...

Online Auctions
One of the most effective online fundraising tools you can use today is the online auction. Nonprofits know that auctions are time consuming and difficult to manage, but also very lucrative. In 2006 alone, more than 16 billion dollars was raised through charitable auctions in the U.S. (National Auctioneers Association). Furthermore, auctions give nonprofit organizations the unique ability to tap into “household spending” dollars which compose 66% of the GNP compared to the only 2% allocated to “charitable giving” (Making Auctions Work Best for Corporate Sponsors and Fundraisers). The use of an online auction in your nonprofit will reduce the amount of resources required to host the auction while maximizing the potential profits. Read more...

In an earlier post, I discussed how internet activism allows nonprofits to reach a technologically savvy audience through the web. This is good because a) it gives your organization the opportunity to send your message further out into the world, and b) it gives potential donors a way to contribute funds quickly and easily. Read more...

Instant messaging is one of the most exciting burgeoning tools available to nonprofits today. It saves time, saves money, and enables quick and easy communication. Read more...