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Tech Tips

Tech Tips (305)

How to Respond to an Online Faux Pas

American-Red-CrossMany nonprofit organizations are learning the importance of harnessing the power of social media to spread the word about their causes, to encourage “buy in” from their constituents, and to solicit ideas for change. Unfortunately, mistakes do happen in the social media realm. The American Red Cross experienced just this last week, and other nonprofits can learn from the positive way that they handled what could have been a public relations nightmare. Read more...

Scan and Learn: QR Codes

nptechqrPage through any magazine and you are bound to spot a little square shape made up of black modules. It looks a little bit like abstract art or perhaps a funky new postage stamp, but what it really is a gateway to information. Read more...

Using an Email Signature

signature_sheetThe way we communicate has changed radically in the past couple of decades. The advent of the answering machine alone was revolutionary. The fax was the next big thing, allowing us to transmit written information practically instantaneously. Then came email. Again, this mode of communication was nothing less than revolutionary! Things are still changing, of course, with text messaging becoming increasingly useful, and “Facebook” being used as a verb. Read more...

Optimize Your Nonprofit's Web Site for the Search Engines

social_media_iconsThe whole point of having a web presence is to get people to learn more about your organization'ss mission. If all goes well, they'll become supporters and help you reach your goals. None of this can happen, however, if no one is actually visiting your web site. That's where search engine optimization, generally referred to as SEO, comes into play. Read more...

Analysis Exchange Helps Optimize Websites (For Free)

wad_logo_whiteIf your nonprofit has a web page (and it definitely should), how do you know if it's effective? Can you tell how many visitors it receives, how long they spend on the site, what they're clicking, or even how they found you? The answer is "yes." Probably the most important question to ask, however, is what all this data can do for you. Read more...

MAP TechWorks Uses Technology to Promote Technology

mapNonprofit organizations and modern technology have a lot in common. One of the biggest things is that both focus considerably on sharing information. Think about it. A nonprofit’s goal is generally to draw attention to a cause…to get people talking about it. So much of today’s technology is also focused on communication. Twitter, Facebook, and YouTube are all tools for sharing ideas with the masses. Read more...

Choosing a URL for Your Nonprofit Organization

wwwIt used to be that when you wanted to launch a web site, you simply picked the name you wanted, registered it, and put up a few pages of content. In the past decade or so, however, things have gotten a whole lot more complicated. Cute, fun, amateur-looking web sites are definitely out, for example. There are a zillion places to register your site these days, too. But perhaps one of the most annoying little details of finally choosing to launch a site is the fact that it’s actually kind of difficult to pick a URL.

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FACT Social Justice Challenge Open for Submissions

There’s no doubt that technology has become more than a convenience in running a nonprofit organization. Email, social networking, web sites, mobile applications…these modern advances have quickly become necessities in promoting and supporting the causes that we hold so dear. It is through innovation and forward thought that these technologies continue to change the way we do everything from register volunteers to accept donations. Read more...

Trends in Online Giving and How to Use Them to Your Advantage

economicsThe information in this article comes from a presentation titled "Your Donor in the World Economy" delivered recently by The CashLINQ Group, that provides merchant services and software solutions for nonprofits, ministries, and small-to-medium businesses. Read more...

Nonprofit Resources via the Foundation Center

foundationcenterWhen it comes to nonprofits, there is no shortage of "need." In fact, most exist to fill a need in our communities, whether they be local (a neighborhood food pantry serving the poor), national (a huge organization funding the search for a cure to a disease), or global (protecting the world's oceans from pollution). Of course, each of these organizations has needs of its own. Heck, there are nonprofit organizations that exist just to fill the needs of other nonprofits. Read more...

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